Door hangers are considered as among the most effective ways of disseminating a business' marketing message. With these prints, you get to reach a large number of your prospective clients quickly and inexpensively. How this is possible? First, printing services for door hangers are plenty and there are reliable companies out there offering inexpensive options. Another is that because you can be the one to hang the prints to your prospects doors. Even more direct than direct mail marketing,
door hanger prints are seen and picked by your prospects when they arrive home. With creatively designed prints and a strong call-to-action, there are good chances that people will response to the advertisements. So what needs to be done when creating prints for your marketing campaign? Here are 5 tips:
5 Designing Tips for Door Hanger Marketing
• Headline - This is, perhaps, the most important factor to consider for your prints because this is what catches the attention of your prospects. Your headline should be words that provide solution to their problems. Headlines like "No one to care for your pretty garden?" would work for those who want beautiful gardens but barely have the time to keep one.
• Sub-headline - After the bold and catchy headlines, you need the subtitle. This should contain information supporting the headline. For example, for the headline "No one to care for your pretty garden?" you can add a sub-headline like "We'll tend to your garden while your away!" could be used.
• Body - This is actually your ad copy. This is where you elaborate about the offer that you have on your headline and sub-headline. Use this opportunity to tell your prospects on how they would benefit from the services that you offer. Be brief and concise since you only have limited space for these prints.
• Offer - Adding value to your marketing materials is always important. Don't miss on the opportunity to get new projects just because you forget to include an enticing offer. Discounts on gardening services, free gardening items and accessories or installment option on payments - these are just some of the great offers that you can include in your prints.
• Call to Action - This part is where you will urge your prospects to take an action. What do you want them to do after they have read your prints? Include deadlines on your offers and tell them to "buy now" or "call now." However, you need to make sure that your prints include information on how people can respond to our ads. Make it easy for people to respond and react to your prints by including mailing address, emails, phone numbers, and fax numbers.
Marketing with gardening door hangers is an effort that can produce quick and measurable results. However, if you don't pay attention to the details of your prints and make them the right way, you'll miss this opportunity. In addition, find a reliable printing company that offer
quality printing services. This way, you can be sure that your door hangers are printed on quality paper with quality inks and fast turn-around.
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