How to Design Effective Bathroom Remodeling Catalogs

Marketing your small bathroom remodeling business should not be hard. You can use several cost-effective materials in promoting your business. One of them is catalog printing. Considered as one of the most effective but economic way to market products and services, catalog prints serve as your introduction to your prospective clients. They present your bathroom remodeling styles and products in full color. Thus, they look good and appealing to anyone reading the prints. Now, how successful your catalog marketing would be is determined by the effectiveness of the prints' designs. Here are tips on how you can design your prints for effective promotion:

Tips on Designing Catalogs for Bathroom Remodeling Business

• Less is more in designing marketing materials. Just like in any printed materials, less is always more. Trying to stuff in as many images and information as you can in your prints is not wise. Your catalogs will look crammed and the artistic appeal will be lost. On the other hand, don't leave so much white space on your prints as that would look boring. Just use enough image and information instead. For example, if your catalog is about new bathroom remodeling styles, categorize each style. Include an image of the bathroom style, add a bit information about it then add smaller images of the accessories and finer points such as what shape should be the tub and the sink.

• Connect with your readers. Catalog printing is advantageous in this tip because these use images and interesting captions and text. Leverage on this by adding images that your clients would want or need. For example, your client is looking for spa-inspired bathroom. Your prints should include photos of a model showering using hydro-massage showerhead or relaxing in a bathroom with chromatherapy ambiance. Careful planning is needed for this step since you'd be tailoring your print designs according to the perceived needs of your target audience. It would be better to have several sets of prints; each for the remodeling styles that you offer as well as one that contains all.

• The right design, the right materials. The design of your marketing materials should not be in contrast with the services that you offer. For example, if you claim that you specialize in modern bathroom designs, your prints should have a flair that clearly expresses modernity. Likewise, considering the paper stock that you will use for your quality prints is also important. If you wish your catalogs to last longer, then you better opt for durable materials. 10pt cardstock for the cover and 100lb paper stock for the inside pages would be great. Take note of the paper coatings as well: do you want glossy or matte?

How people perceive your marketing material is a factor that you need to consider if you really aim to have successful promotional campaign. The design of your catalogs is a critical element that you need to think about as extensively as you can. After all, if people are not impressed with your prints and they're not reading or keeping them, then your campaign is a wasted effort.